Property Story

A Proven Process for Today’s Market
Selling a home today takes more than placing a listing on the MLS — it requires strategy, transparency, and a plan tailored to your goals. We take pride in guiding each client through this important life transition, ensuring expectations are clear, processes are understood, and every detail is managed with care. Because transparency matters, we’ve outlined our step-by-step process here so you can see exactly how we work to create successful outcomes. Before handing over the keys to your most personal investment, make sure you’re partnered with an agent who aligns with your vision and has a proven plan to achieve results.Selling Success at 2004 S Parfet Drive

SELLING SUCCESS AT 2004 S. PARFET DRIVE, LAKEWOOD, CO 80227

Understanding the Goals

The homeowners were relocating out of state on a tight timeline. Like many sellers in today’s market, they didn’t have months to wait for the right buyer. Their priority was a quick sale, “as-is”, without investing heavily in updates — my goal was to position the home for maximum interest while protecting their bottom line.

Pricing Strategy

Although the home had great square footage and was in a desirable neighborhood, it needed cosmetic updates.

• I presented a pricing analysis that balanced value and speed.

• We went to market at an aggressive, strategic price designed to highlight the home’s upside potential and create immediate buzz.

• The result? Multiple buyers competing, just as planned.

Getting the Home Ready

• Room-by-room staging suggestions were made to capture the home in its best light.

• Professional photography highlighted the property’s strengths and unique features.

• A custom landing page was built so buyers could easily view all the property assets in one place.

Marketing Plan

Digital & Print

• Optimized MLS listing with detailed, room-by-room descriptions.

• Note cards placed throughout the home so visitors could remember its standout features.

• Targeted ads ran across social media, Google, and feeder markets known to bring buyers into Heritage West.

• A full property marketing launch was rolled out immediately to spread the word and attract both interested buyers and agents with clients.

Outreach

• Direct email campaigns and alerts went out to 5,000+ Denver Metro agents.

• Personal outreach to investors and potential buyers most likely to see the home’s value.

• Neighborhood buzz and word-of-mouth amplified visibility.

Execution

• Marketing rolled out within days of staging and photography.

• A first-weekend open house was hosted and marketed through paid targeted ads, neighborhood outreach, and social channels. The result: steady traffic of qualified buyers all day and a strong sense of urgency.

• Online campaigns reached the right audiences quickly, creating immediate showings and interest.

• Clear communication with both seller and potential buyers kept the process smooth and transparent.

Negotiation

Once multiple offers came in, I:

• Guided the sellers through comparing not only price, but terms and buyer strength.

• Negotiated skillfully to achieve a fair, secure, and win-win outcome.

Closing

• Listed: August 6, 2025

• Offers received: 14-17 days

• Offers accepted:: 21 days

• Closed: September 18, 2025

The Takeaway

Selling a home quickly and successfully isn’t luck — it’s strategy. My approach combines local knowledge, data-driven pricing, design and staging expertise, and a proactive marketing plan that works.

If you’re thinking about selling (or just curious about your home’s value), I’d love to create a personalized plan tailored to your goals.

Your Neighbor & Real Estate Professional
Tessa Crist - 303.362.3409